Hardscrabble reflects the struggle on arid ground and perseverance. As a lifelong Montanan with deep roots that span generations, a homage to the land that raised and built me. From the plains to the mountains, amid change and bleak times, the story of Montana has always been rooted in resilience and opportunity. An alluring place of beauty and polarities tended for by hardscrabble folk prideful in the communities they call home.
Build captivating brands from the ground up for passionate people to set up for growth and opportunity.
Empower brands between people to unravel their brand’s purpose, and become passionate about creating a more compassionate and sustainable world.
I'm the human behind Hardscrabble. With always having an entrepreneurial, creative mindset, Zach pursued a degree in marketing at Montana State University. He has marketing and design experience working for a university, nonprofit, political campaign, and small businesses.
Later on, he found his true passion in marketing is brand building after realizing many businesses and nonprofits overlook or struggle with this crucial step. He enjoys intentional design and compelling storytelling. It starts with creating a vision together that speaks to people’s hearts and minds as a force for good or change.
He is based in Bozeman, MT and grew up in Billings, MT. He loves to spend time outside in all seasons, indulgently sip on good coffee, discuss enlightening conversations over good beer, and long walks and bike rides around town.
